Posted by: Michel Chiasson on: August 11, 2009
I am always impressed and – let’s be honest – very happy when I need to visit Canadian Tire. In one visit the other day,
I went in, spent 15 minutes, grabbed three items that were most unrelated, and left. If this was a start up business, it would fail or be expected to fail right away. This is not what one can consider….focused. Now let’s be honest, from their corporate website but also from the name, it is easy to know that when it all started, Canadian Tire was selling – well – tires!
Imagine that…one of the most diversified stores in the country, was extremely focused when it started. The diversification happens when you are successfull at doing what you do best. You don’t start with “being everything to everybody”….the same goes with any companies.
It is a good lesson for entrepreneurs as well. People in the biz call this “trying to boil the ocean”. Be focused. Take something you are good at, develop it and work hard at it.
This is what we are trying to do as well. More to follow on that story….but now that the dog looks good and my wheels are shiny, time to head to the golf course!
1 | CM
December 1, 2009 at 1:03 am
I’m shocked that you were able to get out in 15 minutes. If there’s one thing CT hasn’t learned over all these years, it’s how to serve their customers by getting them out of the damn checkout quickly and easily.
It’s my biggest gripe about retail. If you want me to come back, get me out of the store quickly when I’m ready to go. The customer experience doesn’t end when I’ve picked out my purchases, it ends when I leave the parking lot and decide if I’m happy enough with the whole experience to return.